Match the following:
> Great products, lousy marketing?
> Lousy products, great marketing?
> Great products, great marketing?
> Average products, fantastic marketing?
Long long time back, I always thought, what difference ‘marketing’ makes for a company. Then I realized probably ‘marketing’ is the make-or-break tool for a company. My professor in school said right – marketing should be a function of the CEO.
Many times, I buy products which have great marketing promises, only to realize later that the products don’t cut at all. On the other extreme, there are those products that have great features, functions and usability, but they never last in the market, the companies fail to generate demand for them, and they [products] die. Some companies get it right. Apple.
Recently, found this presentation (available for download) from ex-marketing executive (Steve M Chazin) from Apple. If you always wondered what goes on behind those great marketing campaigns and advertisements [get this click here /PDF].
